Google Review Link & QR Code Generator
Turn a Google Place ID into a link that opens the review box directly — plus a print-resolution QR code for the appointment card, receipt, or aftercare sheet your customer takes home. Nothing to sign up for, and nothing expires.
Offered in the United States and Canada. Mores and these free tools are not offered to, and are not directed at, users in the European Union, the European Economic Area, or Switzerland. See section 15 of our Terms.
The three things people get wrong
A QR code is cheap to make and expensive to reprint. Worth two minutes before it goes to the printer.
Find your Place ID
Google's Place ID finder takes a business name and gives back an ID starting with ChIJ. That ID is what the review deep link needs — a shortened maps.app.goo.gl link does not contain one, which is why most 'review link generators' quietly hand you a broken URL.
Check the code before you print it
Scan it with your own phone and confirm it lands on the star box for the right listing. Multi-location businesses get this wrong constantly: every location has its own Place ID, so reusing one QR code across every location's cards sends every review to one branch.
Print it on something they take home
The appointment card, the receipt, the aftercare sheet, the follow-up email — not a kiosk, not a tablet in the waiting room, and never your own phone handed across the counter. Size for the distance: roughly 1cm of code per 10cm of scanning distance, so a card wants about 2cm. Use the SVG for print and keep the white margin.
Questions
- Is this actually free, and is there a catch?
- It is free, there is no account, and the QR codes are not tracked, watermarked, or set to expire. The code encodes the Google link directly rather than routing through a redirect we control, which means it keeps working whatever happens to us. The catch, such as it is: a static code cannot tell you who scanned it. That is what the paid product adds.
- Where do I find my Google Place ID?
- Use Google's own Place ID finder, linked above the input. Search your business name and address, and copy the ID from the info window — it usually starts with ChIJ. If you manage the profile, the 'Ask for reviews' button in Google Business Profile also gives you a g.page/r/… share link, and you can paste that here instead.
- Why won't my maps.app.goo.gl link work?
- Because it does not contain a Place ID. A short Maps link is an opaque redirect, and a ?cid= link and a /maps/place/ URL both carry a different identifier than the review deep link needs. Rather than guess and hand you a link that 404s in front of your customers, this tool tells you and points you at the finder.
- What size should the QR code be?
- For an appointment card or a receipt, roughly 2cm across is enough. For a leaflet or a vehicle, scale up: about 1cm of code per 10cm of expected scanning distance. Download the SVG for print — it is vector, so it stays sharp at any size, unlike a PNG scaled up in a design tool.
- Where should the QR code go — and where shouldn't it?
- Put it on whatever the customer leaves with: the appointment card, the receipt, the aftercare sheet, the invoice, the follow-up email. Do not mount it on a review kiosk, do not stand a tablet in the waiting room, and do not hand a customer your own phone to type on. Google's policy says businesses should not require or pressure people to leave reviews while they are on the premises, and shop-owned devices are what enforcement actually looks at. The takeaway version is not a compromise, either: a review written at home, unwatched, tends to be longer and more specific than one tapped out on the spot with a member of staff waiting.
- Can I put the QR code on a card that only goes to happy customers?
- No — and this matters. Selectively asking only customers you expect to be positive is review gating, and Google's policy prohibits it. Ask everyone. If you filter the ask, you eventually get caught, and the reviews you already collected are what gets removed.
Printing the code is the easy part
Most customers who mean to leave a review never get around to it. Mores sends the ask by email and SMS, tracks who clicked, and drafts a reply to every review that lands so the profile doesn't sit unanswered.