Terms of Service

Mores imports reviews of your business, drafts replies with a large language model in the brand voice you configure, scores each draft for the risk that Google's review-reply moderation rejects it, and publishes the replies you approve back to the connected platform. It also sends review requests to customers you nominate and reports on your rating over time.

We may change, add, or remove features. If we remove something material that you are paying for, we will tell you by email before the change takes effect.

You must give accurate registration details, keep your credentials secret, and are responsible for everything that happens under your account, including actions taken by team members you invite. Tell us promptly if you suspect unauthorised access. You must be at least 18.

This is the most important term in this agreement. Mores drafts replies; it does not decide what your business says. You — or someone you authorise — must read every draft and approve it before it is published. Approving a draft means you are publishing it as your own statement.

Language models can produce text that is inaccurate, off-brand, or inappropriate for the situation. A draft may mistakenly restate personal, health, or treatment details from a review, promise a refund or remedy you did not authorise, or word something in a way that breaches a platform's policies. Our moderation scoring is designed to catch a large share of these problems before you publish, but it is a risk signal, not a guarantee, and it does not replace your judgement.

If you enable auto-approval rules, you are choosing to publish within the guardrails you set, and you remain fully responsible for everything those rules publish. You are also responsible for complying with the terms and review policies of every platform you connect — including Google's prohibitions on incentivised, gated, and fake reviews — and with any professional, advertising, or confidentiality obligations your industry imposes on what you may say publicly about a customer.

You agree not to use Mores to:

• create, solicit, buy, or publish fake, incentivised, or misleading reviews, or to selectively suppress negative reviews (review gating);
• send review requests to people who have not done business with you, or who have unsubscribed or otherwise asked not to be contacted, or in breach of anti-spam law such as CAN-SPAM, CASL, the TCPA, or the GDPR;
• publish content that is unlawful, defamatory, harassing, hateful, or that discloses another person's private, financial, or health information;
• store protected health information, payment card data, government identifiers, or other regulated special-category data in the product;
• reverse engineer the service, resell it other than through an Agency or Managed plan, scrape it, circumvent rate limits or plan limits, or probe its security without written permission;
• upload malware, or use the service in a way that degrades it for other customers.

We may suspend or terminate an account that breaches this section, and we will do so immediately where the breach is causing harm.

Trial. New accounts start with a 14-day free trial. If you do not choose a paid plan before it ends, the account drops to the Free plan rather than being charged.

Subscriptions. Paid plans are billed in advance, monthly or annually, at the price shown on the pricing page when you subscribe — currently from $59/mo for Starter up to $399/mo for Managed. Your subscription renews automatically for the same period until you cancel.

Payments. Payments are processed by Lemon Squeezy, which acts as merchant of record and handles applicable sales tax and VAT. Prices exclude tax unless stated otherwise. We never see your card details.

Plan limits. Each plan includes a stated number of locations, team seats, AI replies, and tracked competitors. When you reach a limit the affected action is blocked until the next period or until you upgrade. Upgrades take effect immediately and are prorated; downgrades take effect at the end of the current period.

Price changes.We may change prices with at least 30 days' notice by email. The new price applies from your next renewal, and you may cancel before then.

Failed payments. If a payment fails we mark the subscription past due and retry. If it stays unpaid we may suspend access until it is resolved. Your data is retained during suspension.

You can cancel at any time from Billing settings or the customer portal. Cancellation stops the next renewal; your access continues to the end of the period you have already paid for, and we do not prorate a refund for the unused remainder of that period.

Refunds.If you are charged for a renewal you did not intend and contact us within 14 days of the charge, we will refund it. Beyond that, refunds are at our discretion, and where Lemon Squeezy's own refund policy or your local consumer law gives you a stronger right, that right applies. Email support@mores.ca to request one.

You can delete your account at any time. Deletion removes your data on the timeline set out in the Privacy Policy. Export anything you want to keep first.

On the Managed plan our team writes and approves replies on your behalf under instructions you give us during onboarding. You remain the publisher of those replies and you can review, change, or withdraw those instructions at any time. We will escalate to you rather than publish where a review alleges harm, threatens legal action, or falls outside the guidance you have given.

You own your content: your business information, your reviews, your brand-voice samples, and the replies you publish. You grant us a licence to host, process, and transmit that content solely to operate the service for you.

We own the software, the moderation-scoring system, and everything else that makes up Mores. Subject to your acceptable use of it, you get a non-exclusive, non-transferable right to use the service for the duration of your subscription. Feedback you send us may be used freely.

We do not guarantee any outcome. Mores will not necessarily increase your star rating, increase the number of reviews you receive, get a reply accepted by Google, or prevent a reply from being rejected or removed. Review platforms control their own moderation, ranking, and display, they change their rules without notice, and they may reject or remove content for reasons entirely outside our control.

The service depends on third-party APIs. If Google, Yelp, Trustpilot, or another platform changes or withdraws access, features that depend on it may stop working, and that is not a breach of these terms.

To the maximum extent permitted by law, the service is provided “as is” and “as available”, without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, non-infringement, and any warranty that the service will be uninterrupted, error-free, or that AI-generated text will be accurate or suitable. Nothing in these terms excludes a warranty that cannot lawfully be excluded, including under consumer protection law.

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost goodwill, or reputational harm, however caused.

Our total aggregate liability arising out of or relating to the service is limited to the amount you paid us in the twelve months before the event giving rise to the claim, or one hundred US dollars if you paid us nothing.

In particular, and without limiting the above, we are not liable for the consequences of a reply that you or your authorised users approved and published, including a reply drafted by the AI, nor for a platform's decision to reject, remove, or penalise your content.

These limits do not apply to liability that cannot be limited by law, including for fraud, or for death or personal injury caused by negligence.

You will indemnify us against third-party claims arising from your content, the replies you publish, the review requests you send, or your breach of these terms or of a connected platform's policies.

You may stop using the service at any time. We may suspend or terminate your account for a material breach of these terms, for non-payment, or where required by law — with notice where practical, and immediately where the breach is causing harm. On termination your right to use the service ends and your data is handled as described in the Privacy Policy.

The Privacy Policy describes what we collect and why. Where we process personal data on your behalf — your customers' contact details, the reviewer names and review text we import for you — we do so as your processor under the Data Processing Addendum, which forms part of these terms and applies to every account without needing to be signed. It sets out the subprocessors we use, the security measures we implement, breach notification, audit rights, and what happens to your data when you leave. If your procurement process needs a countersigned copy, section 13 of the DPA says how to get one.

You are the controller of the customer contact details you upload and of the reviews you import, and you are responsible for having a lawful basis and any required consent before you send a review request.

Mores is offered in the United States and Canada. We do not offer the service, and it is not directed, to users, businesses, or residents in the European Union, the European Economic Area, or Switzerland. That applies to the paid product and equally to the free tools on this site, including the public review-reply generator. Do not create an account, connect a profile, or use the free tools from those territories. We may decline or terminate an account we identify as established there, and if you use the service from there you do so on your own initiative and at your own risk.

This is a deliberate limit on the market we serve. We do not place our AI features on the EU market, so the transparency and marking duties that apply there to providers who do — in force from 2 August 2026 — are outside the scope of what we offer. That is a statement about where we sell, not a view on the rules themselves. Where you are in the United States or Canada and a customer or reviewer of yours happens to be in Europe, the DPA still governs how we handle their data.

Everything the AI drafts for you is machine-generated text that you read and approve before it is published, as section 3 requires. You are the publisher of what you approve, and you can say so.

We may update these terms. For material changes we will notify account holders by email at least 30 days before they take effect; continuing to use the service after that means you accept them.

If any provision is held unenforceable, the rest stays in force. Our failure to enforce a term is not a waiver of it. You may not assign this agreement without our consent; we may assign it as part of a merger or sale of the business.

Questions about these terms: support@mores.ca.